The May Day catering industry is booming, prompting a strong recovery in the domestic consumer market


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According to the data released by the Ministry of Commerce, on May 1, the popularity of the national consumer market was high, among which the consumption of catering and leisure was recovering rapidly, and the sales of key catering enterprises increased by 61.7% year-on-year. At the same time, data from Meituan shows that before the May Day holiday, the online reservations for dine-in restaurants nationwide increased by 205% compared with the same period in 2019; With more than 1,000 tables waiting in line, May Day is the busiest in five years.

In the crowded "May 1st Golden Week", if you want to keep the hearts of tourists, you must first grab the stomachs of tourists. From a "big market" to a "small market", the catering industry has seized the flow of people with its strength and recovered strongly. As a popular choice for travel in first-tier cities, in addition to the oppression of the crowds on the Bund in Shanghai, Beijing, Shenzhen, Guangzhou, Chengdu, Hangzhou, Chongqing and other places all feel the same oppression.

However, passenger flow never stops at scenic spots. Behind the hot scene of tourism consumption, Shanghai, Beijing, Hangzhou, Chengdu and Shenzhen are among the top five cities with the highest popularity of "May Day restaurant reservations in advance". The local time-honored restaurants and leading chain brands are too busy to turn their heads.

Naixue, Xicha, Shanghai Auntie, Cha Yanyuese and other clichéd "queue kings" are not much to say. The owner of a self-operated brand tea shop also told Nei Shenjun, "I am busy every day until midnight. May Day The turnover in the past few days of the holiday has already exceeded the cost of a year's rent."

“Hot Pot Big Brother” Haidilao, three days before the May Day holiday, a total of nearly 5.3 million customers were received in stores across the country, an increase of about 65% year-on-year and an increase of about 80% year-on-year. Among them, the average number of store receptions in Beijing, Shanghai, Hangzhou, Chengdu and other popular first-tier cities has increased by nearly 40%.

In Zibo, a newly popular city, the number of Haidilao receptions has increased by 4.7 times compared with last year. According to comprehensive data from various parties, during the May Day period, the search rate of Zibo train tickets ranked first in the country, with a month-on-month increase of 988%. Driven by the phenomenon-level traffic of "Zibo BBQ", the hotel reservations in Shandong Province during the May 1st period increased by nearly three times compared with the same period in 2019, and the growth rate ranked first in the country, while the hotel reservations in Zibo City increased compared with the same period in 2019 More than 10 times. However, the current Zibo barbecue is not something you can eat whenever you want.

During the crowded May Day holiday, there are still many consumers who are neither in popular scenic spots nor in Internet celebrity cities, but fly to the Northeast just to have a bite of barbecue. "We couldn't get a train ticket to Zibo, nor could we buy tickets to the Temple of Heaven and the Summer Palace in Beijing, but we just wanted to eat local snacks and see delicacies from all over the world, so we came to Yanji in Northeast China to eat skewers."

According to data from Meituan, the number of accommodation reservations in small cities such as Zibo, Shantou, Chaozhou, and Yanji has increased significantly compared with previous years. Taking Chaoshan as an example, the number of accommodation reservations in Chaoshan during the May Day period increased by 1200% compared with the same period in 2019.

The top flow effect of Zibo barbecue has driven the "snack economy", and the bustling crowds of sinking "small markets" have also fluctuated the revenue of local snack restaurants.

During the May Day period, on the gourmet platform, the search volume of special snacks such as "Shantou beef hot pot, raw pickled rice rolls, rice rolls" increased by more than 800% compared with 2022. Tea drinks in Chaozhou are also popular. An owner of Qingzhu Tea House in the ancient city of Chaozhou said, "In the past few days on May Day, the store's turnover can reach up to 20,000 yuan."

Located in Taiping Old Street in Changsha, just after 11:30, queues began outside some restaurants, and the online celebrity restaurant Tianbao Brothers had more than 5,000 queues online at 19:00; Shantou tourists even lined up on the street. There is a long queue at the entrance of the intestine powder shop...

In a food street near Wansong Garden in Hankou District, Wuhan, the owner of a local casserole restaurant said, “This year’s holiday turnover rate can reach about 8-9 rounds, and there are almost no seats from 10 am to 11 am. wait.

Whether you look at the cold data online or the fiery grand occasion offline, this "May 1st Golden Week" is undoubtedly the busiest in five years. Say goodbye to being surrounded by masks for a while, the first long holiday after the Spring Festival, why is the enthusiasm for travel and consumption soaring this May Day catering?

On the one hand, the continuous introduction of relevant policies by local governments and the issuance of consumer vouchers are also showing effects in promoting consumption recovery. The upsurge of "Zibo Barbecue", a top-tier restaurant, has made this year's "May 1st Golden Week" extraordinarily lively.

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