Internet celebrity dining" prevails

2024-06-05

Many restaurants have attracted many young consumers to check in because of their unique products, decoration, and style, and have received a lot of attention on major platforms. It seems that as long as the label of "Internet celebrity restaurant" is attached, there will be excellent business performance. In view of the phenomenon that there are Internet celebrity restaurants everywhere, how can traditional restaurants break the deadlock?

Many restaurants have attracted many young consumers to check in because of their unique products, decoration, and style, and have received a lot of attention on major platforms. It seems that as long as the label of "Internet celebrity restaurant" is attached, there will be excellent business performance. In response to the phenomenon of online celebrity restaurants everywhere, how can traditional restaurants break the deadlock?

At present, the idea of traditional restaurant management is still to stick to quality and spread by word-of-mouth from regular customers. Of course, there is no problem with this, but in this era of comprehensive marketing on the Internet, it is absolutely impossible to only produce products but not to promote them!

Before adjusting the strategy, let's summarize the marketing methods of Internet celebrity restaurants! It can be summarized into three points: 1. The decoration is of high value and the environment is good, which is conducive to social sharing; 2. A certain product is novel and rare, which attracts curiosity and freshness; 3. The brand has a story and history, and is easy to spread.

One conclusion can be drawn from the above three points: if a store wants to obtain good publicity effects, it must actively "show off" its own advantages or characteristics. In contrast, most of the current traditional restaurants are waiting for customers to take the initiative to discover their own highlights. This is the bigger difference from the marketing methods of online celebrity stores.

Therefore, in view of the embarrassing situation of traditional restaurants at this stage, if we want to break this deadlock, we do not need to reposition and redecorate such major changes. We only need to be "active", show ourselves generously, and cooperate with the Meituan set menu. up.

The products and taste of most traditional restaurants are not bad, because there is no redundant marketing action, and they can continue to operate for many years only by word of mouth, so they must have their dominant or hidden advantages. What needs to be done now is to discover the advantages and take the initiative to "tell" customers. For example, you can magnify the advantages of the store from the door, signboard, guide sign, and advertising poster; or design a series of promotional activities for old customers to post promotions in Moments, and then get discounts and so on.

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