Subway Finds New Chinese Trader

2024-06-05

Sandwich chain giant Subway has made a big decision in the Chinese market.

The company's global headquarters announced on June 6 that it has signed a new master franchise agreement with Shanghai Furuishi Enterprise Development Co., Ltd. Funded by a consortium of investors.

Subway said it was the largest master franchise agreement in its history and one of the largest in the entire fast-food chain industry.

This general franchise agreement is actually to find a more suitable trader for the Chinese market, so as to further expand the market size. Under the new master franchise agreement, Fried Foods will gain exclusive rights to manage and develop all Subway stores in mainland China. In the next 20 years, the company is committed to opening nearly 4,000 Subway stores in mainland China, expanding its market size in mainland China by seven times.

This agreement is an important milestone in Subway's international growth strategy as we continue to focus on building scale and maintaining our position as one of the world's largest restaurant brands. China is a major market with long-term growth and we look forward to bringing the Subway experience to more consumers.


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