Hot pot brands "crossover" to compete for the hot pot market


The market competition has intensified. In order to solve the development problems, many hot pot brands have started to "crossover", just to further compete for the hot pot market. Will these crossovers finally allow hot pot brands to find a "second spring"?

Since 2019, hot pot brands headed by Xiabuxiabu have started a wave of cross-border attempts. The cross-border tea drink mainly focuses on the "hot pot + tea drink" model. This differentiated positioning has attracted many consumers who love sweet and spicy.

It was also from then on that the "cross-border" category of the hot pot brand also began to slowly expand from tea drinks to desserts.

Many brands even set up "dessert stalls" and "snack stalls" in their stores. Angry 80 once opened a "Tangshui Shop" in the store, which focuses on Chongqing's local specialty desserts. This new marketing method not only attracts more passenger flow, but also meets the needs of more customers.

Therefore, only relying on "cross-border" or "cross-track" marketing methods can only bring about short-term growth. Once such a "new model" is imitated, growth will peak.

In order to maintain long-term operation, it is necessary for catering personnel to constantly break through the limitations of thinking, strengthen learning and communication among peers, and improve the control of categories, scenes and consumer groups.

For entrepreneurs who start a business with a single store, a better way is to join the camp of a big brand and choose to join. To gain a firm foothold in the fierce market competition, only by learning the brand's mature operating system and "playing methods".

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